Here’s a guide I share with new account servicing teams who join my company, Paprika. These are methods of working I’ve picked up through the years and working styles I‘ve come to value and see in individuals that stand out.

A piece of advice I’d like to offer is that communications is not about drawing lines. It’s about integration across all lines (ATL, BTL, POSM & Digital), all disciplines (PR, CRM, events & communications) and all channels that a customer engages with.

Times are changing the dynamics of our industry and we’re fast moving away from advertising to communicating and engaging.

The following areas are covered:

A) A MOMENT BEFORE WE PLUNGE IN

B) OUTLINE OF WORK AREAS

C) THE BASICS OF ACCOUNT SERVICING
1. Organisational Skills
2. Time Management
3. Written Communications & Presenting Information
4. Relationship Building

D) BEYOND THE BASICS
1. Watch, Listen, Read & Understand
2. Communicating
3. The Art Of Presentation
4. Knowing Which Buttons To Press
5. Difficult Clients

Full article and PDF of Account Servicing Guide at http://jermyntoh.com

Let me know if you found this useful.